Paul Maxwell established Crewe Issue in 1998, his aim being to create an efficient, hands-on merchandise service based on a combination of experience, aesthetic awareness and enthusiasm – an independently run company backed up with a worldwide framework of supply partners.

In 2023 that original concept still applies. We have built an impressive list of musical, theatrical and corporate success stories over the years.

Whether it’s a case of producing a couple of T/Shirt designs or developing a complete licensed merchandise range, each project will receive the same professional care and attention to detail.